India with a population of 1.37 billion people is highly focusing on “Development” i.e. Good Food, Better Health & Living conditions for
everyone. The focus has led to an increase in the demand for eggs and
chicken since last two decades. The Indian poultry market, consisting of broilers and eggs is further projected to reach INR 4,340 Billion by 2024,
growing at a CAGR of 16.2% during 2019-2024.
India ranks first in having the largest livestock population in the world. This
livestock is major source for family income generation and employment. In the poultry segment, the Government’s focus, besides framing suitable
policies for enhancing commercial poultry production, is for strengthening the family poultry system, which addresses livelihood issues.
Poultry sector have shown major growth in food and agriculture industry.
The trend of contract farming, broilers and fresh frozen meat selling is growing. Total 75% of egg production is contributed by commercial poultry farms, remaining comes from household/backyard poultry.
In coming years, poultry production and consumption in India is predicted
to grow due to various factors such as a shift in food habits, urbanization,
increasing awareness of balanced nutrition etc. The broiler meat
consumption pattern shows that around 62% of meat is consumed in
major 10 cities and rest of the consumption comes from other cities with a
smaller percentage from villages.